The interaction engineering company

RE:LAB was founded in 2004 and is based in Reggio Emilia, Italy.

RE:LAB is a leader in the design, prototyping, development and validation of Human-Machine Interfaces (HMI) for automotive, industry & home appliance, cultural heritage, IoT and many other B2C & B2B domains.

Starting from scratch or existing HMI, our unique approach turns a concept into a working solution, ready to go in production. It is a process that we call Interaction Engineering.

The three main pillars of RE:LAB’s are: a wide set of HMI services, enabling HMI products and RE:Search.

From drawing to driving we say, and ready to share the driving with you.

We help machines to help humans.

Our aim is to improve the relationship between people and technologies in order to make the products and services of our customers reach higher levels of quality and competitiveness.

Designers, Human Factor experts, and engineers work side by side to achieve the most suitable interaction with a technological solution – either visual, physical, vocal, or gestural. In doing that, we can count on consolidated expertise in interaction and visual design, ergonomics, and human factors, as well as on SW, FW, and HW development for HMI.