Sales & Business Developer

About this position

Company Description

RE:LAB is a design and innovation company specialized in shaping the interaction between people and complex technologies.

Since 2004, we have been working on products and systems used daily across the automotive, industrial, and consumer sectors. Our goal is to make advanced technology understandable, safe, and natural to use.

We don’t just design interfaces. We design experiences that bring together design, engineering, human factors, and artificial intelligence. Our multidisciplinary team tackles real-world challenges in highly complex contexts, where quality and reliability are essential.

We partner with global companies when user experience is not a detail, but a critical factor for a product’s success—when adoption, safety, and user trust truly make the difference.

At RE:LAB, we believe technology should feel human. This belief guides the way we work, the design decisions we make, and the relationships we build every day.

Designing human experiences for complex technologies.

Position

RE:LAB is looking for a sales professional to develop the market for its AI-powered software products and solutions.

We are seeking someone with experience in IT sales who can understand next-generation technology products, engage with both technical and business stakeholders, and translate the potential of AI into tangible value for customers.

The successful candidate will report directly to the company’s owners and will be responsible for identifying and developing new business opportunities, helping establish and expand the presence of RE:LAB ’s products in a rapidly growing market.

Main Responsibilities

• Identify target markets, application areas, and potential customers for the company’s AI products and solutions.
• Build new business relationships and manage the entire sales cycle, from initial contact through negotiation and closing.
• Understand customer needs and work with the technical team to identify relevant applications and benefits of the proposed products.
• Present solutions through meetings, demonstrations, and commercial proposals, highlighting their features and business value.
• Define sales objectives and priorities with the company’s owners, tracking opportunities and results.
• Gather market feedback and contribute to the evolution of the product offering in collaboration with the development team.
• Attend industry events and develop partnerships to support business growth.

Requirements

• Degree in Computer Engineering, Information Engineering, Computer Science, or a related technical discipline.
• Experience in B2B sales of software products or IT solutions.
• Ability to understand the functionality, potential, and applications of AI-based solutions.
• Ability to engage with technical contacts, functional managers, and business decision-makers, tailoring presentations to each audience.
• Strong aptitude for acquiring new customers and developing new markets.
• Initiative, autonomy, and the ability to organise sales activities around defined objectives.
• Strong communication and negotiation skills.
• Good command of English and willingness to travel.

Other information

Schedule: Full- time, 40 hours per week.

Location: Reggio Emilia

Our Promise

We build technology for people—and that same principle guides how we work together. At RE:LAB, you’ll find more than a role: a place where ideas are valued, growth is supported, and individual perspectives contribute to meaningful innovation.

Our Values in Action

• Integrity first: we act with transparency and responsibility in every decision, project, and interaction.
• Diversity as a strength: different backgrounds and viewpoints help us solve complex problems better.
• Inclusion by design: we encourage open dialogue and create space for everyone to contribute.
• Growth mindset: we support continuous learning and professional development through real projects and shared expertise.

Ready to shape the future of human–machine interaction?

Join a team that values both advanced technology and human connection.